How to Fundraise with a Kickstarter Campaign

1. Why Kickstarter?
   Kickstarter is the original and most widely recognised crowdfunding platform. They have a focus on arts based projects. There are others which focus more specifically on business, entrepreneurship and social projects. Make it work for you by choosing a platform which won’t need too much explaining to your audience, or even better has an audience of it’s own which you can mine.

2. Ask for what you need.
   Have a realistic budget for your entire project before you start. Smaller targets are easier to reach. Try to fundraise from a variety of sources which added together will make up the full budget. Check the deadlines for grant awards and schedule back up options to cover unsuccessful bids. Kickstarter is a great place to start because it creates a webpage for you which will remain after the deadline has passed. A successful campaign is a strong marketing tool.

3. Remember to consider the cost of making, producing and delivering your rewards. It works best to keep them closely related to the project your are fundraising for. i.e. tickets to the performance, a copy of the finished article, artwork, keepsakes. Most backers will be altruistic and will select no reward in return for their donation. Most feel shy about taking part in experiences so offer them a group activity if you can.

4. Build momentum. Remember if you ask your long lost friends directly and impersonally for a cash payout, they may be offended. However it is great opportunity to reconnect and show them what you are doing now! Just be personal about it. Talk to people, don’t over sell. If they like what you’re doing they will be receptive about sharing your good news.

5. Be real. Show your gratitude and be positive. Even if you don’t make your target, running a crowd funding campaign is a great way to talk about your aspirations. Try to share lots of news and photos throughout your campaign to keep it fun and interesting.

6. Be confident. Affirm your supporters and keep things rolling with good news and developments. Use local media and create a buzz, by giving back to your local community by sharing other people’s news and ask for as much help as you can in return.

The Stats: You will pay 10% in fees to Kickstarter and Amazon, so make sure you have accounted for this. Remember also to account for costs associated in fulfilling your pledges including postage and packaging fees. Keep your pledges simple. For the most part backers are feeling philanthropic and want to see you succeed. Giant rewards trigger guilt, so small rewards work wonders. Think momentos and keepsakes.

www.kickstarter.com/projects/714020266/the-marie-celestial