Tuesday 24 February 2015

Slow Motion Action Scene

Everything is up in the air. The state of Liberty Rocks is a slow motion, action scene. The smoking gun is flying high in the air while I perform flying scissor kicks below, holding every outcome in perfect poise... metaphorically at least. The next bit will either be a gravity defying victory or sudden death.

I am maintaining a calm and professional face and confident, relaxed tones reassuring that everything is underhand and on the way. All the while I am shuffling some very exciting prospects, closer to becoming reality. The seeds are planted yet there is a pressure to produce something tangible.

Big news is on the way. While we are waiting for spring to break and for summer to start taking shape, behind the scenes everything is ticking away. But let me elaborate on that crazy action packed scene I opened with.

I am the Writer and Producer behind the Marie Celestial. The mechanical, travelling, circus spaceship. Ruby Soho is building the craft. With her I am producing, marketing, business planning and administrating what could be known as the "back office". Very soon we will have to board that ship and pilot it to a host of gorgeous festival destinations. Many of which will be completely new to us!



Over the cranky Christmas period we had this bright idea to formally go into partnership together. Above and beyond creating the Marie Celestial. We propose that pooling our resources will afford us a hot tub and a cocktail deck on top of the metallic beast.


But talking seriously, we have dreamed of becoming our own arts centre. After eight years of friendship, now we can genuinely visualise this coming true. We are piecing together our respective ambitions for progressive art and hands-on education. We've written an A Star business plan to prove it.

Phase one will mean moving in together and opening a new workshop under the moniker of Liberty Soho! We were so sure in all of this plotting, that I mentioned it to my landlord and accordingly he got the builders in, who have been drinking tea when in my kitchen when I crawl through it to wash, which is now a dust ridden and crusty hovel thanks to their efforts towards a new family moving in... in ten days time.

Impending homelessness has not left the Powers That Be, feeling any particular need to hurry. Those making the decision whether we will receive the loan we need to move house, start a business and generally rock the mechanical, circus, arts world happily ever after, are slack, slow and mildly disparaging at best.

I performed an interview in request of this momentous decision over the telephone today. Sat in Olympia, at the Event Industry Expo. While a man in drag as the Queen blared out a generic year 2000 cheese, pop tune, over and over again. (Please tell me that the idea of corporate discos is finally dead??)

There was no choice as to when the phone call would arrive. I am at least busy earning my keep by talking to fellas who think it's perfectly normal to dress as a television, thank you Bearded Kitten. Buzzing about in London Town with a completely empty bank account, while I am asking for a post financial crash lender, to support my ambition to roam welly wearing, middle England, in a chicken-shaped spaceship.

But there's nothing like running on empty to make you value everything that really matters.

Watch this space!


Follow the Marie Celestial

Monday 2 February 2015

How to Fundraise with a Kickstarter Campaign

  1. Why Kickstarter?
    Kickstarter is the original and most widely recognised crowdfunding platform. They have a focus on arts based projects. There are others which focus more specifically on business, entrepreneurship and social projects. Make it work for you by choosing a platform which won’t need too much explaining to your audience, or even better has an audience of it’s own which you can mine.


  1. Ask for what you need.
    Have a realistic budget for your entire project before you start. Smaller targets are easier to reach. Try to fundraise from a variety of sources which added together will make up the full budget. Check the deadlines for grant awards and schedule back up options to cover unsuccessful bids. Kickstarter is a great place to start because it creates a webpage for you which will remain after the deadline has passed. A successful campaign is a strong marketing tool.


  1. Remember to consider the cost of making, producing and delivering your rewards. It works best to keep them closely related to the project your are fundraising for. i.e. tickets to the performance, a copy of the finished article, artwork, keepsakes. Most backers will be altruistic and will select no reward in return for their donation. Most feel shy about taking part in experiences so offer them a group activity if you can.


  1. Build momentum. Remember if you ask your long lost friends directly and impersonally for a cash payout, they may be offended. However it is great opportunity to reconnect and show them what you are doing now! Just be personal about it. Talk to people, don’t over sell. If they like what you’re doing they will be receptive about sharing your good news.


  1. Be real. Show your gratitude and be positive. Even if you don’t make your target, running a crowd funding campaign is a great way to talk about your aspirations. Try to share lots of news and photos throughout your campaign to keep it fun and interesting.


  1. Be confident. Affirm your supporters and keep things rolling with good news and developments. Use local media and create a buzz, by giving back to your local community by sharing other people’s news and ask for as much help as you can in return.

















The Stats: You will pay 10% in fees to Kickstarter and Amazon, so make sure you have accounted for this. Remember also to account for costs associated in fulfilling your pledges including postage and packaging fees. Keep your pledges simple. For the most part backers are feeling philanthropic and want to see you succeed. Giant rewards trigger guilt, so small rewards work wonders. Think momentos and keepsakes.

www.kickstarter.com/projects/714020266/the-marie-celestial