Difficult Roads often lead to Beautiful Destinations

Cogs are turning albeit slowly. So I thought I would share some insights into my experience of setting up and sustaining an independent business.

British Art has been rocked to the core and is still suffering lag from the effects of Austerity Britain. So what possessed me, to go independently seeking financial support for other people’s art?

For the record I have an excellent relationship with my current clients. Even so, the reality is that I have very little in the way of a safety net, or tangible investment. My every move is laced with inherent risk. As tactical as you can be, there will always be illusive unpaid invoices, which you chase into the sunset, clients who never confirm and projects with ever shifting goal posts. I’m privileged to be my own boss, in what I believe in. But it’s not for the faint hearted.

News of the financial crash broke in 2008 while I was working as an Education Officer for an Arts Centre in Berkshire. I had graduated with a degree Arts Event Management from the Arts University Bournemouth in 2007.

I realised that I was unlikely to achieve a step forward in my career by targeting arts centre jobs, where there is little mobility. RFOs or Regularly Funded Organisations, would start to loose their funding over a matter of years, including ourselves.

I started to think about designing a business I could run independently, centring on my strongest abilities for communication, networking, creative writing, strategy and evaluation. My business model would also need to be flexible enough to allow for my own professional development, since just like everyone else, I still don’t know what I want to be when I grow up.

The biggest challenge I face is convincing newcomers of my abilities. So I offer free consultations, which opens conversations with new clients. This is usually enough to know if we will be able to work together. I give my advice freely, because success breeds and I have confidence in the added value I can provide to a developing project. A strong project will almost incubate itself, without need for constant recycling.

I have learned not to take on anything that I'm not very confident in. Producing live art shows requires a delicate blend of input, timing, confidence and context.

At these early stages I’m feeding myself as much as my clients.  Each new project gives me fresh, hands-on, experience. Market research is invaluable but true knowledge is hard to fake. At the moment the process teaches me what working hours to attribute to each job.

My one-woman empire requires 100% personal input. It would be a huge challenge to freelance in anything I did not genuinely enjoy. Yet I become careworn and frustrated by it. The biggest downer is the stop / start cash flow of being a start up. I take a break when I get mixed up. It's foolish to believe that because you have chosen your own professional path, that every day will be a pleasure. In fact it's much harder to discern when to stop, because there is no clocking off point.

I take risks. I make difficult decisions. I actively persuade others into and out of strategic business decisions. My income is irregular. My service is myself. If I get sick, disillusioned, confused or overwhelmed, then that is entirely my own problem. There's no training programme. There's no hard evidence yet. But so far I love it, because I can see the potential in myself that I see in my clients. It’s a two way street. I negotiate new territory every day. What excites me the most is I’m driving new work.

Art is a comment on social change. Live art is a provocation. This way I know that I am at the front creative arts movement. Living on the edge, building new platforms for expression. It’s not up to me which will gain strength and which will be forgotten. By a selective process of tuning in and broadcast, I hope our activities will give the future of British Art, more chance and more choice.